MeBeSafe News
MeBeSafe’s Last Newsletter
MeBeSafe is coming to an end. Read the Last Newsletter to find out how the MeBeSafe Nudges worked in the real world. And what they can mean for traffic safety.
MeBeSafe’s guide on how to make traffic safer
If you want to go out and develop a nudge yourself, it requires you to know what a nudge is. MeBeSafe developed framework, now readily available for anyone to learn and develop upon.
Trust in truck drivers to coach themselves
MeBeSafe invented a novel concept on and peer-to-peer coaching for truck drivers. Covid-19 made it impractical to evaluate the effect. But the heart-warming response hints at great potential.
Pulling drivers’ attention to the right place
When lots happen around the road, it's difficult to prioritize what is important. Tech can detect issues, and a nudge can then help us redirect our attention in in 6 of 10 times.
Traffic nudge increases cyclists’ safety margins
There are many attempts to “slow down” cyclists with rumble stripes or bumps, but these hard measures have little effect. MeBeSafe made a cyclist-centred nudge with promising results.
A reward for tired drivers
Drivers are known to keep on driving when getting tired. But taking a break could mean the difference between safe arrival and an accident. MeBeSafe investigated how to make it appealing to stop.
Nudging for safe distance between cars
Cars often drive too close to one another. Adaptive Cruise Control (ACC) can automatically keep the distance safer, but many people who have ACC do not use it. Could a nudge work?
Nudging is all around us
MeBeSafe is introducing the idea of soft measures (e.g. nudging, coaching) in a traffic safety environment – an area more known for hard measures (e.g. prohibitions, speeding tickets, speed bumps)
Nudged by the light
MeBeSafe have developed a nudge using lights in the roadsides, that leads to 40% fewer speeding drivers. If a nudge is to be implemented, however, it’s desirable if people also understand and accept it. And they do.
The impact of MeBeSafe
The nudging and coaching measures of MeBeSafe are proven to work. But what does this mean in reality? How much does a certain speed decrease mean in terms of saved lives?
MeBeSafe held a DIGITAL Final Event
No pandemic could keep the first European traffic nudging project from spreading its results. MeBeSafe readjusted their final event to the world wide web where the results were presented the public.
Press release: Consortium presents final results on nudging and coaching measures in traffic
Partners presented well-evaluated measures to reduce the number and severity of road accidents.
MeBeSafe Movie is out
Do you want to see what MeBeSafe has been doing and what nudging really is? Watch the video and learn about our nudges and other soft measures to make traffic safer. Soft measures - for soft traffic.
The 4th Newsletter is out
The fourth MeBeSafe newsletter is now out! What is actually good driving? Can you nudge with privacy , and how do you nudge cyclists en-masse? Learn this - and much more.
Getting cyclists together with nudging
It is tricky to turn onto a road that’s already full of people. Everyone just travels on, while you cannot find any space. Could nudging do the job?
Nudging with privacy
The importance of privacy has taken the centre stage. Face-recognition and machine-learning continue to develop, and GDPR made companies feel like they can run, but never hide. How does this affect nudging?
Nudging cyclists en-masse
Traffic is often most dangerous when a lot of people meet. But not when it comes to Dutch biking. Here it is more dangerous to bike when you're seemingly alone.
Status Update of MeBeSafe field trials
MeBeSafe field trials are well under way. The nudges and measures are being tested in real-life situations and a lot of data is being gathered. Are they effective and how many lives can they in-fact save
What is good driving – REALLY?
We all want to be better drivers, but what is actually better? Lots of apps are supposed to measure how you drive and give you a score – but that score might not be the whole truth.
May the peers be with you
Coaching. Normally the subject means that a coaching expert comes to guide you on something they are not really familiar with. Is there another way to do it?
Resident feedback: Making a connection to the people passing by
When you’ve designed something new, you naturally want to talk to people and see how they react. But if you built it on a motorway, you can’t just stop drivers...
Nudging drivers only when necessary
When you leave a motorway you should keep a low speed – and nudging could help you with this. But such a nudge could slow down slow drivers as well – which could be dangerous...
MeBeSafe measures – REVEALED
MeBeSafe has developed a lot of nudges and other soft measures to change traffic behaviour. See a rundown of the most important measures and learn how they can be used!
The 3rd MeBeSafe Newsletter arrives
The 3d MeBeSafe Newsletter arrives The third MeBeSafe Newsletter has now arrived. Read all about the latest nudging news from MeBeSafe. Can you be nudged to look the other way? Will a good nudge affect workload? The latest MeBeSafe Newsletter has now been launched, answering a lot of interesting questions on nudging. Read it as a pdf here! Sign up for the MeBeSafe Newsletter! Your Name (required) Your Email (required) <br /><br /> By submitting your details...
The importance of real-life impact
The fourth General Assembly meeting was held in Graz in Austria as autumn did its early entrance across Europe. MeBeSafe members began boiling of excitement to finally commence field trials.
Cyclists soon to be nudged
Cyclists soon to be nudged Cyclists will be nudged to adapt speed before dangerous intersections. This decision was reached after the MeBeSafe cyclist team met up in The Hague before the Field Trial began. Bicycle after bicycle passed. A seemingly never-ending stream of bicyclists gushed past outside the window at the SWOV building in The Hague. The MeBeSafe cyclist team had got here to make a decision on which nudges to use on cyclists. And it...
The nudging car on road to completion
MeBeSafe is developing a nudge in the car that scans the surroundings and helps you make the right decisions. For the first time, all the components are being put together.
MeBeSafe at the ECC Conference in Naples
MeBeSafe researchers took control over the nudging at the European Control Conference in Naples. A lot of visitors engulfed themselves into the feats of the nudging world.
Nudging the ITS community in Eindhoven
Some peculiar white stripes ran across the blue floor in an aisle at the ITS fair. What could this be? They seemed to be heading towards one particular booth. A booth about nudging and coaching..
What is nudging?
You can try to change people’s behaviour in a number of ways. You could outlaw all possibilities but one, inform people about the effect of their choices or give people a small push towards a certain direction...
The New MeBeSafe Newsletter is out
Learn more of the entire project, what is done to nudge bicyclists and if MeBeSafe is on the right track! And get an interesting insight into how simulated people can be nudged!
The Infra driver nudge steps towards the real world
A major advantage of the driver nudge based on lights is that we can nudge exactly the drivers that need to be nudged. But this also makes it more complex, and the systems are now put together.
Engaged Italian citizens get a brief breath of MeBeSafe
The latest news on nudging and coaching to increase traffic safety? Now that’s the place to be! More than 50 engaged Italians travelled to Sorrento for MeBeSafe.
A brief rundown of MeBeSafe
A General Assembly meeting is a great way to fellow researchers in on the project. And a brief summary of that meeting is an ever greater way for anyone to get an overview of the project.
MeBeSafe gathered in sunny Sorrento
MeBeSafe members came from all over Europe to the 3d General Assembly meeting in Italy. Spring dawned upon the researchers as they presented fresh results and exchanged ideas.
The first MeBeSafe Newsletter is out
Read about attempts to nudge car drivers to increase attention with an in-vehicle nudge, lights along a road exit to make cars slow down, haptic nudging measures to affect cyclists and much more.
Can cyclists be nudged haptically?
Cities all over the world are putting up physical obstacles to curb inappropriate cyclist speeds. It however seems like there is no reason to do so at all.
Novel ways to coach truck drivers
A new coaching system based on a mobile app was finally launched in Norway. Several new techniques are being tested, including peer-to-peer coaching and personal data integrity.
Nudges in a simulated real-life road exit
This road may look real, and it actually is. Only simulated, which makes it possible to evaluate infrastructure nudges on a real location without actually venturing out into real life.
A nudge in the car to increase attention
It is not always clear if an intersection is dangerous or even if there is an acute risk of hitting somebody. Several nudges have been developed that could help drivers increase their awareness.
New flyer describing MeBeSafe
A new flyer describing the basics about MeBeSafe has now been released! If you would like to get to know MeBeSafe a bit better, take a look or download it here!
In-vehicle nudging measures
How can car drivers be nudged to increase attention by using in-vehicle solutions? Read the report that has been released.
Guide to the MeBeSafe framework
The integrated framework for MeBeSafe is released, which gives an overview of how the project will work.
New methods for coaching
MeBeSafe will use a new innovative way of coaching. Read about the methodologies used.
Starting to test nudges in a simulator
The first study has now been initiated on how light can affect car drivers.
Driver profiles in coaching
Risky driving behaviour can lead to crashes but by coaching drivers on their driving behaviour we can reduce risky driving behaviour, therefore reducing crashes and as a result increase traffic safety.
Integrated framework
On the basis of a typification of nudging and coaching respectively, the assumed underlying system of thinking (i.e. System 1 or System 2) and types of intervention strategies, an integrated model has been proposed.
Nudging makes decisions easier
The assumptions behind nudging are that by "knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice".
The MeBeSafe project is launched!
The project Measures for Behaving Safely in Traffic, MeBeSafe, started on the 1st of May 2017 and will go on for 42 months.