- What is nudging? And what have elephants got to do with traffic? You can try to change people’s behaviour in a number of ways. You could theoretically outlaw all possibilities but one, and that is a forcing measure. You can inform people about the effect of their choices, and that’s an informational measure. But you can also give people a small push towards a certain direction, and that is called nudging. Nudging is nothing more than...
- A major advantage of the driver nudge based on lights is that we can nudge exactly the drivers that need to be nudged. But this also makes it more complex, and the systems are now put together.
- The latest news on nudging and coaching to increase traffic safety? Now that’s the place to be! More than 50 engaged Italians travelled to Sorrento for MeBeSafe.