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MeBeSafe News

  • Nudging the ITS community in Eindhoven

    Some peculiar white stripes ran across the blue floor in an aisle at the ITS fair. What could this be? They seemed to be heading towards one particular booth. A booth about nudging and coaching..
  • What is nudging?

    What is nudging? And what have elephants got to do with traffic? You can try to change people’s behaviour in a number of ways. You could theoretically outlaw all possibilities but one, and that is a forcing measure. You can inform people about the effect of their choices, and that’s an informational measure. But you can also give people a small push towards a certain direction, and that is called nudging. Nudging is nothing more than...
  • The New MeBeSafe Newsletter is out

    The New MeBeSafe Newsletter is now out! Learn more of the entire project, what is done to nudge bicyclists and if MeBeSafe is on the right track! And get an interesting insight into how simulated people can be nudged!
  • A brief rundown of MeBeSafe

    A General Assembly meeting is a great way to fellow researchers in on the project. And a brief summary of that meeting is an ever greater way for anyone to get an overview of the project.
  • The first MeBeSafe Newsletter is out

    Read about attempts to nudge car drivers to increase attention with an in-vehicle nudge, lights along a road exit to make cars slow down, haptic nudging measures to affect cyclists and much more.
  • Novel ways to coach truck drivers

    A new coaching system based on a mobile app was finally launched in Norway. Several new techniques are being tested, including peer-to-peer coaching and personal data integrity.
  • New flyer describing MeBeSafe

    A new flyer describing the basics about MeBeSafe has now been released! If you would like to get to know MeBeSafe a bit better, take a look or download it here!
  • Driver profiles in coaching

    Risky driving behaviour can lead to crashes but by coaching drivers on their driving behaviour we can reduce risky driving behaviour, therefore reducing crashes and as a result increase traffic safety.
  • Integrated framework

    On the basis of a typification of nudging and coaching respectively, the assumed underlying system of thinking (i.e. System 1 or System 2) and types of intervention strategies, an integrated model has been proposed.
  • Nudging makes decisions easier

    The assumptions behind nudging are that by "knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice".