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  • The 3rd MeBeSafe Newsletter arrives

    The 3d MeBeSafe Newsletter arrives The third MeBeSafe Newsletter has now arrived. Read all about the latest nudging news from MeBeSafe. Can you be nudged to look the other way? Will a good nudge affect workload? The latest MeBeSafe Newsletter has now been launched, answering a lot of interesting questions on nudging. Read it as a pdf here! Sign up for the MeBeSafe Newsletter! Your Name (required) Your Email (required) <br /><br /> By submitting your details...
  • 5th Symposium on Driving Simulation

    5th Symposium on Driving Simulation 21th November 2019 Anna-Lena Köhler from ika held a presentation called "Application of the Driving Simulator User Studies”, made by herself, Arne Düselder, Martin Henne & Stefan Ladwig. The talk concerned the simulator study of the InfraDriver nudge, inlucing the user studies made to assure that it really works. The ongoing field trial, where an actual implementation was built, was also touched upon. Around 35 researchers and practitioners in the driving simulation...
  • Cyclists soon to be nudged

    Cyclists soon to be nudged Cyclists will be nudged to adapt speed before dangerous intersections. This decision was reached after the MeBeSafe cyclist team met up in The Hague before the Field Trial began. Bicycle after bicycle passed. A seemingly never-ending stream of bicyclists gushed past outside the window at the SWOV building in The Hague. The MeBeSafe cyclist team had got here to make a decision on which nudges to use on cyclists. And it...
  • Nudging the ITS community in Eindhoven

    Some peculiar white stripes ran across the blue floor in an aisle at the ITS fair. What could this be? They seemed to be heading towards one particular booth. A booth about nudging and coaching..
  • What is nudging?

    You can try to change people’s behaviour in a number of ways. You could outlaw all possibilities but one, inform people about the effect of their choices or give people a small push towards a certain direction...
  • The New MeBeSafe Newsletter is out

    Learn more of the entire project, what is done to nudge bicyclists and if MeBeSafe is on the right track! And get an interesting insight into how simulated people can be nudged!
  • A brief rundown of MeBeSafe

    A General Assembly meeting is a great way to fellow researchers in on the project. And a brief summary of that meeting is an ever greater way for anyone to get an overview of the project.
  • The first MeBeSafe Newsletter is out

    Read about attempts to nudge car drivers to increase attention with an in-vehicle nudge, lights along a road exit to make cars slow down, haptic nudging measures to affect cyclists and much more.
  • Novel ways to coach truck drivers

    A new coaching system based on a mobile app was finally launched in Norway. Several new techniques are being tested, including peer-to-peer coaching and personal data integrity.
  • New flyer describing MeBeSafe

    A new flyer describing the basics about MeBeSafe has now been released! If you would like to get to know MeBeSafe a bit better, take a look or download it here!
  • Driver profiles in coaching

    Risky driving behaviour can lead to crashes but by coaching drivers on their driving behaviour we can reduce risky driving behaviour, therefore reducing crashes and as a result increase traffic safety.
  • Integrated framework

    On the basis of a typification of nudging and coaching respectively, the assumed underlying system of thinking (i.e. System 1 or System 2) and types of intervention strategies, an integrated model has been proposed.
  • Nudging makes decisions easier

    The assumptions behind nudging are that by "knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice".