Vehicle Measures evaluation This report describes different ideas for nudging solutions that can be implemented in vehicles to nudge the driver to: Make better use of safety functions onboard state-of-the-art vehicles that are equipped with various advanced driver assistance systems. The ideas for making better use of safety functions will…

A Quick Guide By opening this blogpost you can now download a PDF that gives a quick guide on the integrated framework. The guide gives a short introduction to nudging approach to behaviour change, and coaching approach to behaviour change.The quick guide aims to support the process of defining suitable…

Coaching and methodology This document describes the research methodologies employed within Work Package 4. WP4 focuses on the development of driver coaching schemes, supporting coaching software/apps, and evaluations of such systems. WP4 consists of various tasks. Some of these are directly related to each other (e.g. concerning coaching of Heavy…

The first driving simulator study has now started A motorway exit in Eindhoven, The Netherlands, serves as research road section for nudging drivers towards a desired behaviour. The Institute for Automotive Engineering (ika) of RWTH Aachen University visualized this road section in their driving simulator and now evaluates the impact of…

Driver profiles and situations One of the objectives in MeBeSafe is the coaching of drivers, in particular heavy goods vehicle (HGV) drivers, on their driving behaviour. Risky driving behaviour can lead to crashes but by coaching drivers on their driving behaviour we can reduce risky driving behaviour, therefore reducing crashes…

Integrated framework The types of interventions to be developed and implemented in the MeBeSafe project include nudging and coaching. The report presents a new and integrated framework. On the basis of a typification of nudging and coaching respectively, the assumed underlying system of thinking (i.e. System 1 or System 2)…

‘Nudging’ – makes decisions easier A fundamental part of the MeBeSafe project is ‘nudging’. The concept was brought to prominence by Nobel Prize Winner Richard Thaler and his colleague Cass Sunstein in their book “Nudge: Improving Decisions about Health, Wealth, and Happiness”, first published in 2008. The assumptions behind nudging are that by “knowing how people think, we can use sensible…

The MeBeSafe project is launched! The project Measures for Behaving Safely in Traffic, MeBeSafe, started on the 1st of May 2017 and will go on for 42 months. <- Back to News section