Measures for Behaving Safely in Traffic
MeBeSafe’s Last Newsletter
MeBeSafe is coming to an end. Read the Last Newsletter to find out how the MeBeSafe Nudges worked in the real world. And what they can mean for traffic safety.
MeBeSafe’s guide on how to make traffic safer
If you want to go out and develop a nudge yourself, it requires you to know what a nudge is. MeBeSafe developed framework, now readily available for anyone to learn and develop upon.
Trust in truck drivers to coach themselves
MeBeSafe invented a novel concept on and peer-to-peer coaching for truck drivers. Covid-19 made it impractical to evaluate the effect. But the heart-warming response hints at great potential.
Pulling drivers’ attention to the right place
When lots happen around the road, it's difficult to prioritize what is important. Tech can detect issues, and a nudge can then help us redirect our attention in in 6 of 10 times.
Traffic nudge increases cyclists’ safety margins
There are many attempts to “slow down” cyclists with rumble stripes or bumps, but these hard measures have little effect. MeBeSafe made a cyclist-centred nudge with promising results.
A reward for tired drivers
Drivers are known to keep on driving when getting tired. But taking a break could mean the difference between safe arrival and an accident. MeBeSafe investigated how to make it appealing to stop.
Nudging for safe distance between cars
Cars often drive too close to one another. Adaptive Cruise Control (ACC) can automatically keep the distance safer, but many people who have ACC do not use it. Could a nudge work?
Nudging is all around us
MeBeSafe is introducing the idea of soft measures (e.g. nudging, coaching) in a traffic safety environment – an area more known for hard measures (e.g. prohibitions, speeding tickets, speed bumps)
Nudged by the light
MeBeSafe have developed a nudge using lights in the roadsides, that leads to 40% fewer speeding drivers. If a nudge is to be implemented, however, it’s desirable if people also understand and accept it. And they do.
The impact of MeBeSafe
The nudging and coaching measures of MeBeSafe are proven to work. But what does this mean in reality? How much does a certain speed decrease mean in terms of saved lives?
MeBeSafe held a DIGITAL Final Event
No pandemic could keep the first European traffic nudging project from spreading its results. MeBeSafe readjusted their final event to the world wide web where the results were presented the public.
Press release: Consortium presents final results on nudging and coaching measures in traffic
Partners presented well-evaluated measures to reduce the number and severity of road accidents.
There has been a lot of progress in helping drivers prevent risky situations from turning into crashes, and in reducing the complications if a crash should occur.
However, less effort has been invested in preventing risky situations from occurring in the first place.
This is the basis for MeBeSafe
MeBeSafe developed and tested solutions to nudge car drivers and cyclists towards safer behaviour in common traffic situations that carry an elevated risk. The project also developed novel ways of coaching.
The purpose is to reduce the number of “almost-crashes”, also known as risky situations. Increasing safety margins will lead to risky situations being avoided – which in turn will lead to fewer crashes in general.