Measures for Behaving Safely in Traffic
Nudging drivers only when necessary
When you leave a motorway you should keep a low speed – and nudging could help you with this. But such a nudge could slow down slow drivers as well – which could be dangerous...
The 3d MeBeSafe Newsletter arrives
The 3d MeBeSafe Newsletter arrives The third MeBeSafe Newsletter has now arrived. Read all about the latest nudging news from MeBeSafe. Can you be nudged…
MeBeSafe measures – REVEALED
MeBeSafe has developed a lot of nudges and other soft measures to change traffic behaviour. See a rundown of the most important measures and learn how they can be used!
Can you be nudged to look the other way?
MeBeSafe has developed a nudge in the car to increase the driver’s attention when cyclists approach. The nudge has now been built into a vehicle – but can we make sure that it is really working?
Will a good nudge affect workload?
A nudge could reduce speed in two ways. Either because it triggers an automatic response to reduce speed, or because it takes up so much attention that you can't hold your current speed...
The importance of real-life impact
The fourth General Assembly meeting was held in Graz in Austria as autumn did its early entrance across Europe. MeBeSafe members began boiling of excitement to finally commence field trials.
MeBeSafe nudges literally on the road
Traffic rules only work if people choose to obey them. But the traffic environment could instead be redesigned so that good choices are more likely to be made. Read more about it in our Press Release.
The nudging car on road to completion
MeBeSafe is developing a nudge in the car that scans the surroundings and helps you make the right decisions. For the first time, all the components are being put together.
MeBeSafe at the ECC Conference in Naples
MeBeSafe researchers took control over the nudging at the European Control Conference in Naples. A lot of visitors engulfed themselves into the feats of the nudging world.
Nudging the ITS community in Eindhoven
Some peculiar white stripes ran across the blue floor in an aisle at the ITS fair. What could this be? They seemed to be heading towards one particular booth. A booth about nudging and coaching..
The New MeBeSafe Newsletter is out
Learn more of the entire project, what is done to nudge bicyclists and if MeBeSafe is on the right track! And get an interesting insight into how simulated people can be nudged!
What is nudging?
You can try to change people’s behaviour in a number of ways. You could outlaw all possibilities but one, inform people about the effect of their choices or give people a small push towards a certain direction...
There has been a lot of progress in helping drivers prevent risky situations from turning into crashes, and in reducing the complications if a crash should occur.
However, less effort has been invested in preventing risky situations from occurring in the first place.
This is the basis for MeBeSafe
MeBeSafe will develop and test solutions to nudge car drivers and cyclists towards safer behaviour in common traffic situations that carry an elevated risk. The project will also compare different ways of coaching.
The purpose is to reduce the number of “almost-crashes”, also known as risky situations. Increasing safety margins will lead to risky situations being avoided – which in turn will lead to fewer crashes in general.