Measures for Behaving Safely in Traffic
Press release: Consortium presents final results on nudging and coaching measures in traffic
Partners presented well-evaluated measures to reduce the number and severity of road accidents.
MeBeSafe Movie is out
Do you want to see what MeBeSafe has been doing and what nudging really is? Watch the video and learn about our nudges and other soft measures to make traffic safer. Soft measures - for soft traffic.
The 4th Newsletter is out
The fourth MeBeSafe newsletter is now out! What is actually good driving? Can you nudge with privacy , and how do you nudge cyclists en-masse? Learn this - and much more.
May the peers be with you
Coaching.
Normally the subject means that a coaching expert comes to guide you on something they are not really familiar with. Is there another way to do it?
Normally the subject means that a coaching expert comes to guide you on something they are not really familiar with. Is there another way to do it?
Resident feedback: Making a connection to the people passing by
When you’ve designed something new, you naturally want to talk to people and see how they react. But if you built it on a motorway, you can’t just stop drivers...
Nudging drivers only when necessary
When you leave a motorway you should keep a low speed – and nudging could help you with this. But such a nudge could slow down slow drivers as well – which could be dangerous...
The 3rd MeBeSafe Newsletter arrives
The 3d MeBeSafe Newsletter arrives The third MeBeSafe Newsletter has now arrived. Read all about the latest nudging news from MeBeSafe. Can you be nudged…
MeBeSafe measures – REVEALED
MeBeSafe has developed a lot of nudges and other soft measures to change traffic behaviour. See a rundown of the most important measures and learn how they can be used!
Can you be nudged to look the other way?
MeBeSafe has developed a nudge in the car to increase the driver’s attention when cyclists approach. The nudge has now been built into a vehicle – but can we make sure that it is really working?
Will a good nudge affect workload?
A nudge could reduce speed in two ways. Either because it triggers an automatic response to reduce speed, or because it takes up so much attention that you can't hold your current speed...
The importance of real-life impact
The fourth General Assembly meeting was held in Graz in Austria as autumn did its early entrance across Europe. MeBeSafe members began boiling of excitement to finally commence field trials.
MeBeSafe nudges literally on the road
Traffic rules only work if people choose to obey them. But the traffic environment could instead be redesigned so that good choices are more likely to be made. Read more about it in our Press Release.
There has been a lot of progress in helping drivers prevent risky situations from turning into crashes, and in reducing the complications if a crash should occur.
However, less effort has been invested in preventing risky situations from occurring in the first place.
This is the basis for MeBeSafe
MeBeSafe will develop and test solutions to nudge car drivers and cyclists towards safer behaviour in common traffic situations that carry an elevated risk. The project will also compare different ways of coaching.
The purpose is to reduce the number of “almost-crashes”, also known as risky situations. Increasing safety margins will lead to risky situations being avoided – which in turn will lead to fewer crashes in general.