Measures for Behaving Safely in Traffic
Nudging the ITS community in Eindhoven
Some peculiar white stripes ran across the blue floor in an aisle at the ITS fair. What could this be? They seemed to be heading towards one particular booth. A booth about nudging and coaching..
The New MeBeSafe Newsletter is out
Learn more of the entire project, what is done to nudge bicyclists and if MeBeSafe is on the right track! And get an interesting insight into how simulated people can be nudged!
What is nudging?
You can try to change people’s behaviour in a number of ways. You could outlaw all possibilities but one, inform people about the effect of their choices or give people a small push towards a certain direction...
Nudging simulated people for the sake of safety
A traffic nudge must be considered safe before it is put on the roads. Short tests are however not able to assess if the risk of impact may have increased, as crashes are fortunately far too uncommon in real life.
The Infra driver nudge steps towards the real world
A major advantage of the driver nudge based on lights is that we can nudge exactly the drivers that need to be nudged. But this also makes it more complex, and the systems are now put together.
Engaged Italian citizens get a brief breath of MeBeSafe
The latest news on nudging and coaching to increase traffic safety? Now that’s the place to be! More than 50 engaged Italians travelled to Sorrento for MeBeSafe.
A brief rundown of MeBeSafe
A General Assembly meeting is a great way to fellow researchers in on the project. And a brief summary of that meeting is an ever greater way for anyone to get an overview of the project.
MeBeSafe gathered in sunny Sorrento
MeBeSafe members came from all over Europe to the 3d General Assembly meeting in Italy. Spring dawned upon the researchers as they presented fresh results and exchanged ideas.
The first MeBeSafe Newsletter is out
Read about attempts to nudge car drivers to increase attention with an in-vehicle nudge, lights along a road exit to make cars slow down, haptic nudging measures to affect cyclists and much more.
Can cyclists be nudged haptically?
Cities all over the world are putting up physical obstacles to curb inappropriate cyclist speeds. It however seems like there is no reason to do so at all.
Novel ways to coach truck drivers
A new coaching system based on a mobile app was finally launched in Norway. Several new techniques are being tested, including peer-to-peer coaching and personal data integrity.
Nudges in a simulated real-life road exit
This road may look real, and it actually is. Only simulated, which makes it possible to evaluate infrastructure nudges on a real location without actually venturing out into real life.
There has been a lot of progress in helping drivers prevent risky situations from turning into crashes, and in reducing the complications if a crash should occur.
However, less effort has been invested in preventing risky situations from occurring in the first place.
This is the basis for MeBeSafe
MeBeSafe will develop and test solutions to nudge car drivers and cyclists towards safer behaviour in common traffic situations that carry an elevated risk. The project will also compare different ways of coaching.
The purpose is to reduce the number of “almost-crashes”, also known as risky situations. Increasing safety margins will lead to risky situations being avoided – which in turn will lead to fewer crashes in general.