MeBeSafe has developed a nudge in the car to increase the driver’s attention when cyclists approach. The nudge has now been built into a vehicle – but can we make sure that it is really working?

A nudge could reduce speed in two ways. Either because it triggers an automatic response to reduce speed, or because it takes up so much attention that you can't hold your current speed...

The fourth General Assembly meeting was held in Graz in Austria as autumn did its early entrance across Europe. MeBeSafe members began boiling of excitement to finally commence field trials.

Traffic rules only work if people choose to obey them. But the traffic environment could instead be redesigned so that good choices are more likely to be made. Read more about it in our Press Release.

MeBeSafe is developing a nudge in the car that scans the surroundings and helps you make the right decisions. For the first time, all the components are being put together.

MeBeSafe researchers took control over the nudging at the European Control Conference in Naples. A lot of visitors engulfed themselves into the feats of the nudging world.

Some peculiar white stripes ran across the blue floor in an aisle at the ITS fair. What could this be? They seemed to be heading towards one particular booth. A booth about nudging and coaching..

Learn more of the entire project, what is done to nudge bicyclists and if MeBeSafe is on the right track! And get an interesting insight into how simulated people can be nudged!

You can try to change people’s behaviour in a number of ways. You could outlaw all possibilities but one, inform people about the effect of their choices or give people a small push towards a certain direction...

Judgement of the road users: Is MeBeSafe on the right track? MeBeSafe aims to make traffic safer by targeting certain specific situations with soft measures,…

A traffic nudge must be considered safe before it is put on the roads. Short tests are however not able to assess if the risk of impact may have increased, as crashes are fortunately far too uncommon in real life.

A major advantage of the driver nudge based on lights is that we can nudge exactly the drivers that need to be nudged. But this also makes it more complex, and the systems are now put together.