Starting to test nudges in a simulator A real-life motorway exit serves as research road section for nudging drivers towards a desired behaviour. The Institute for…
Driver profiles in coaching One of the objectives in MeBeSafe is the coaching of drivers, in particular heavy goods vehicle (HGV) drivers, on their driving…
Integrated framework The types of interventions to be developed and implemented in the MeBeSafe project include nudging and coaching. The report presents a new and…
Nudging makes decisions easier A fundamental part of the MeBeSafe project is ‘nudging’. The concept was brought to prominence by Nobel Prize Winner Richard Thaler and his colleague Cass Sunstein in their book “Nudge:…
The project Measures for Behaving Safely in Traffic, MeBeSafe, started on the 1st of May 2017 and will go on for 42 months.