Integrated framework The types of interventions to be developed and implemented in the MeBeSafe project include nudging and coaching. The report presents a new and…
Nudging makes decisions easier A fundamental part of the MeBeSafe project is ‘nudging’. The concept was brought to prominence by Nobel Prize Winner Richard Thaler and his colleague Cass Sunstein in their book “Nudge:…
The project Measures for Behaving Safely in Traffic, MeBeSafe, started on the 1st of May 2017 and will go on for 42 months.