Media

17 November 2017 – Automotive World
Is there a psychologist in the house? If not, there should be
Megan Lampinen examines the pivotal contributions of psychologists to vehicle design and road safety. With the rapidly changing in-car environment, their importance will only increase
Engineers may receive most of the credit for successful vehicle design, but the psychologists behind the scenes are playing an increasingly critical role. They are employed by companies and agencies across the automotive spectrum to better understand how humans interact with vehicles and the environment. With the arrival of increasingly automated technology, this is changing rapidly….
Read more https://www.automotiveworld.com/analysis/road-safety-shifts-nudges-carry-power-smacks/
Prof. Dr. Phil. Maximilian Schwalm, Institute for Automotive Engineering (ika) – RWTH Aachen University

11 October 2017 – Automotive World
Road safety shifts: nudges carry more power than smacks
The MeBeSafe project takes the nudging concept from behavioural science to change unhelpful habitual behaviours, writes Megan Lampinen
Road safety comes in many forms, from seat belts and lane keeping technology to stronger vehicle materials and road design. Driver behaviour also plays a key role – the better the driver, the safer the roadways. Researchers in Europe are looking specifically into coaching drivers through gentle ‘nudging’ measures.
“One of the main sources for accidents is the behaviour of the driver,” commented Professor Maximilian Schwalm from RWTH Aachen – Institute for Automotive Engineering (ika). Schwalm also serves as Project Coordinator for the recently launched MeBeSafe (Measures for Behaving Safely in Traffic) project, which aims to change unhelpful habitual behaviour and motivate drivers to adapt safer habits. His team will be working as part of a consortium of 15 partners from the business, academic, and research and technology sectors, including Volvo Car Group, Fiat Chrysler and BMW….
Read more https://www.automotiveworld.com/analysis/psychologist-house-not/
Prof. Dr. Phil. Maximilian Schwalm, Institute for Automotive Engineering (ika) – RWTH Aachen University